Serve First

As Head of Product Design, I built the product from the ground up. I established a scalable design system and implemented an AI-powered design tool stack that significantly accelerated delivery while maintaining consistency across platforms. I led all user research and analytics, uncovering key pain points and opportunities that shaped the product strategy and feature set.

I designed and delivered end-to-end experiences across desktop, mobile, and tablet, creating high-fidelity prototypes and production-ready outputs that seamlessly translated into development. Working closely with engineering, I ensured that design and code were tightly aligned, enabling efficient implementation at scale.

Beyond execution, I played a central role in defining the product vision. I led stakeholder pitches and presentations, clearly articulating the value of AI-driven insights and securing alignment across the business. I introduced a new generation of AI analytics tools that didn’t just surface data, but actively guided users toward meaningful actions - shifting the product from a passive reporting tool to a proactive decision-making platform.

The result was a fully scalable, globally launched SaaS product that redefined how businesses engage with customer feedback - turning complexity into clarity, and insight into measurable impact.