about
i'm a designer, maker, thinker, and tea lover obsessed with the world of digital
.experience
14 years
.location
Birmingham (UK)
.freelance
Available
.hello
I'm an award-winning product designer specializing in AI tool stack design, crafting innovative experiences that deliver real value and impact for users.
.work experience
2026 — Now
ServeFirst
Head of Product Design
After seven months, I was promoted to Head of Product Design, where I scaled the function by hiring and leading a team of designers while setting the overall design direction across three products. I developed three AI design agents that dramatically increased output, enabling the team to operate with the efficiency of a much larger design org. Alongside mentoring and managing designers, I remained hands-on - delivering production-ready code, guiding roadmap execution, and supporting launches into six new markets. I also led client-facing pitches and stakeholder alignment, ensuring a cohesive vision from strategy through to delivery.
2026 — Now
ServeFirst
Head of Product Design
After seven months, I was promoted to Head of Product Design, where I scaled the function by hiring and leading a team of designers while setting the overall design direction across three products. I developed three AI design agents that dramatically increased output, enabling the team to operate with the efficiency of a much larger design org. Alongside mentoring and managing designers, I remained hands-on - delivering production-ready code, guiding roadmap execution, and supporting launches into six new markets. I also led client-facing pitches and stakeholder alignment, ensuring a cohesive vision from strategy through to delivery.
2025 — 2026
ServeFirst
Senior Product Designer
As the founding Senior Product Designer, I established the company’s design foundation by building a scalable design system and introducing an AI-powered tool stack that accelerated product development by 5×. I led end-to-end design across nine new AI-driven features, combining user research, rapid prototyping, and production-ready implementation. Working closely with engineers and stakeholders, I translated complex ideas into high-impact experiences, regularly presenting and pitching design solutions to drive alignment and product vision.
2025 — 2026
ServeFirst
Senior Product Designer
As the founding Senior Product Designer, I established the company’s design foundation by building a scalable design system and introducing an AI-powered tool stack that accelerated product development by 5×. I led end-to-end design across nine new AI-driven features, combining user research, rapid prototyping, and production-ready implementation. Working closely with engineers and stakeholders, I translated complex ideas into high-impact experiences, regularly presenting and pitching design solutions to drive alignment and product vision.
2025 - 2025
Cord - Contract
Lead Product Designer
At Cord, I worked as a contract Lead Product Designer, leading the end-to-end design of a suite of AI-powered tools that strengthened the platform’s core offering. I drove the full design process - from user research and workshops through to high-fidelity prototypes and delivery - while also mentoring junior designers. The features were successfully integrated into the product and received strong user feedback, elevating the overall candidate and employer experience.
2025 - 2025
Cord - Contract
Lead Product Designer
At Cord, I worked as a contract Lead Product Designer, leading the end-to-end design of a suite of AI-powered tools that strengthened the platform’s core offering. I drove the full design process - from user research and workshops through to high-fidelity prototypes and delivery - while also mentoring junior designers. The features were successfully integrated into the product and received strong user feedback, elevating the overall candidate and employer experience.
2024 - 2025
LRQA - Contract
UI/UX Lead Designer
At LRQA, I was brought in to establish a scalable design system, define detailed design specifications, and lead UX workshops while mentoring junior designers. To address inconsistencies between design and development, I introduced a structured handover framework that improved collaboration and ensured greater alignment between design outputs and live implementations.
2024 - 2025
LRQA - Contract
UI/UX Lead Designer
At LRQA, I was brought in to establish a scalable design system, define detailed design specifications, and lead UX workshops while mentoring junior designers. To address inconsistencies between design and development, I introduced a structured handover framework that improved collaboration and ensured greater alignment between design outputs and live implementations.
2023 - 2024
Road to health - Contract
Senior Product Designer
At Road to Health Group, I worked as a contract Product Designer supporting the delivery of key new features for a health-focused application. I collaborated closely with stakeholders from the NHS and Aviva to ensure alignment with strategic goals, while driving design execution. I also led weekly stakeholder presentations, communicating progress, resolving challenges, and shaping the product’s evolving direction.
2023 - 2024
Road to health - Contract
Senior Product Designer
At Road to Health Group, I worked as a contract Product Designer supporting the delivery of key new features for a health-focused application. I collaborated closely with stakeholders from the NHS and Aviva to ensure alignment with strategic goals, while driving design execution. I also led weekly stakeholder presentations, communicating progress, resolving challenges, and shaping the product’s evolving direction.
2022 — 2023
Muzz
Head of Product Design
At Muzz, I joined as Head of Product Design to lead the vision and strategy for a new social platform initiative within a global product serving over 8 million users. I managed and mentored a team of eight designers, guided design direction across agile sprints, and led workshops and stakeholder presentations to drive alignment and progress. Alongside delivering detailed design specifications, I fostered a strong design culture by upskilling the team and embedding best practices across UI and UX.
2022 — 2023
Muzz
Head of Product Design
At Muzz, I joined as Head of Product Design to lead the vision and strategy for a new social platform initiative within a global product serving over 8 million users. I managed and mentored a team of eight designers, guided design direction across agile sprints, and led workshops and stakeholder presentations to drive alignment and progress. Alongside delivering detailed design specifications, I fostered a strong design culture by upskilling the team and embedding best practices across UI and UX.
.more experience on CV
.stack
Figma
Design systems and collaborative UI design.
Figma
Design systems and collaborative UI design.
Claude Code
AI-powered code
Claude Code
AI-powered code
Cursor
Code editor
Cursor
Code editor
UX Pilot
UX research and testing platform.
UX Pilot
UX research and testing platform.
Subframe
Modular web design and development tool.
Subframe
Modular web design and development tool.
Framer
Interactive design and prototyping tool.
Framer
Interactive design and prototyping tool.
Adobe Suite
Comprehensive design and creative software.
Adobe Suite
Comprehensive design and creative software.
OpenClaw
Open-source UI design framework.
OpenClaw
Open-source UI design framework.
Mailchimp
email marketing
Mailchimp
email marketing
Notion
All-in-one workspace for notes, tasks, and databases.
Notion
All-in-one workspace for notes, tasks, and databases.
Hotjar
User behavior analytics and feedback tools.
Hotjar
User behavior analytics and feedback tools.
Jira
Project management and issue tracking tool.
Jira
Project management and issue tracking tool.
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate
.say hello