Muzz
A dating platform for the muslim community with 15 million users.
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problem
At Muzz, the premium features were previously hidden in the navigation menu, buried in a low hierarchy that made them difficult for users to discover. This lack of visibility, combined with insufficient calls to action and notifications, resulted in low engagement with the premium offering. Users were not being actively encouraged to explore or join premium, limiting the potential for increasing conversions and providing value to users who could benefit from the additional features.
solution
To address this, I redesigned the user journey by prominently featuring premium options throughout the app. I elevated the visibility of premium features by placing them in key areas of the interface, with clear calls to action and engaging notifications. This strategic placement encouraged users to explore and upgrade, while ensuring the premium offering felt valuable and accessible at every stage of their experience. The result was an increase in user engagement and a more seamless transition to premium membership.
As Head of Product Design at Muzz, I managed a team of seven product designers, overseeing the entire design process from concept to implementation. I played a key role in leading the design flow, ensuring that each stage of the project, from ideation to final execution, was cohesive and user-focused. My leadership extended to user research, where I prioritized understanding user needs and pain points to inform every design decision. By aligning the team’s efforts with the core goals of the product, I ensured that all design solutions were not only visually appealing but also functionally impactful.

In addition to managing the design process, I also took charge of the design system, maintaining consistency and efficiency across all platforms. I developed and refined design standards that promoted a unified and intuitive experience, ensuring that our product was scalable and adaptable. As the design lead, I was responsible for setting the overall design direction, guiding the team to create a seamless, engaging, and user-centric experience. My role was integral in building a cohesive product vision that elevated Muzz's user experience and drove meaningful user engagement.
Under my leadership, the product design team successfully launched several key features that significantly improved user engagement and overall app performance. By focusing on user-centric design and implementing a robust design system, we were able to streamline workflows and deliver high-quality designs faster. Our efforts led to a notable increase in user retention, with premium feature adoption seeing a significant boost due to the redesign and improved visibility. Additionally, the cohesive design direction helped strengthen Muzz's brand identity, creating a more intuitive and enjoyable experience for users. My ability to manage and mentor the design team, while driving strategic design decisions, played a key role in achieving these impactful outcomes.
year
2023
timeframe
16 days
tools
Figma, Protopie, Cursor, UX Research
category
UI/UX
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